Two options:
- Start by focusing on TEE: what TEE is, how it is benefitial, & what services the site employs (may include emphasis on authors).
- Start with a focus on the reader: what problems are physicians facing (that TEE solves), frame TEE as a perfect solution, & show how the site will be a value to the reader (possible concepts: time-saver, clear, author feedback/guidance, education/accreditation?, etc.)